So you’re getting started with surveys and customer interviews. Awesome! But are you making the most of them?
Randomly collecting feedback from users won’t let you:
- build a product that people will pay for
- position your SaaS in a way that lowers your churn rate
- write copy that makes people sign up
- create content that brings customers and not just traffic
- build a website that has all the information buyers want
No, if you are looking for insights that can help you grow your SaaS, you need to get to know your users.
Here is a list of 45 questions to ask your customers to better understand their goals, what they compare your SaaS with, how they go about finding your product, their objections, what value they get from your product and what they expect from your tool in the future.
Intrigued? Let’s get started.
Customer Questions to collect feedback about goals & outcomes
- Was there a specific problem you were trying to solve when you decided to buy [PRODUCT]?
- What made you think that [PRODUCT] would work for you?
- What made you interested in something like [PRODUCT]?
- What do you hope to achieve with [PRODUCT]?
- How did you hope [PRODUCT] would help you?
- What was most important to you in a product like [PRODUCT]?
- What’s your #1 goal when it comes to [PRODUCT]?
- What made you try [PRODUCT]?
- What’s the big problem [PRODUCT] solves for you?
Customer Questions about Alternatives and Previous Solutions
- Before [PRODUCT], what were you using or doing?
- What was the biggest problem with it?
- What made you realize you needed something like [PRODUCT]?
- Did you buy or try anything else before [PRODUCT]?
- Before you decided to try [PRODUCT], were there any other alternatives you looked into?
- What made you choose [PRODUCT] over the alternatives?
- What makes [PRODUCT] different from the competition?
Customer Questions about the Buying Journey
- How did you go about finding [PRODUCT]?
- Did you ask anyone or do any upfront research?
- Where did you search first?
- Where do you go and who do you trust for advice about [TOPIC]?
- Did anyone influence your thinking or make recommendations?
- Was anyone else involved in the decision to try [PRODUCT]?
- Did you have to answer any questions from others before buying [PRODUCT]?
- What was the conversation like when you talked about trying [PRODUCT]?
Customer Questions about Objections & Anxieties
- What could have made you say “No, this isn’t for me”?
- Was there anything that almost stopped you from trying [PRODUCT]?
- What could have been a deal-breaker?
- Was there something you were looking for and couldn’t find on our website?
- What were you most skeptical of when you decided to give [PRODUCT] a try?
- What questions did you have about [PRODUCT]?
- What’s holding you back from using [PRODUCT]?
Customer Questions about the Customer Experience
- How does [PRODUCT] compare to your initial expectations?
- What do you like most about [PRODUCT]?
- What are you using [PRODUCT] for?
- What is the #1 reason you keep using [PRODUCT]?
- How has [PRODUCT] changed the way you [DO WHAT PRODUCT DOES]?
- What is the #1 thing [PRODUCT] lets you do?
- If [PRODUCT] disappeared tomorrow, what would you miss the most?
- How does [PRODUCT] fit into your day-to-day?
- What could make [PRODUCT] better?
- What do you wish [PRODUCT] did, that it doesn’t do today?
- When it comes to [TOPIC] what still keeps you up at night?
- If you could wave a magic wand and improve [PRODUCT], what would you change?
- How could we improve [PRODUCT] to better meet your needs?
- How would you describe [PRODUCT] to a friend?
- If you had to explain to a friend why they should try [PRODUCT], what would you say?