22 Resources to Help You Master Customer Interviews

Talk to your customers!

How many times have you heard that? Sure, you can’t build a successful SaaS without getting feedback from your users, but where do you start?

How do you find people to talk to? What questions do you ask them? And how do you conduct customer interviews?

I’ve compiled a list of resources to help you answer these questions, so let’s get started!

• How to always get a “yes!” – Wynter has a short guide (with a good email template) to help you recruit customers for interviews
• Founder Onboarding – VEED’s founder shared the template he used to invite people to onboarding calls 
• Have time for a quick chat? – the exact email Groove’s founder sent to book interviews with customers
• A personal hello + a quick question? – a simple way to welcome users and ask them to join you for a call from Encharge

• Maze Question Bank – free database with 398 questions to help you run UX interviews
• JTBD Interview Questions & Email Script – Interested in Jobs to Be Done interviews? Forget The Funnel has everything you need to get started
• B2B Customer Interview Questions – if you’re running a B2B SaaS ContentLift prepared 184 question ideas for you
• How to have “the talk” with your customers – Who said you shouldn’t be talking about money? Here’s a list of 25 questions to ask customers about price by Kyle Poyar
• The Ultimate List of Customer Development Questions – over 40 questions to guide you through customer development by Mike Fishbein
• 22 questions you should be asking your customers – Need something ready-to-use? Check out this thread from Samantha Leal

Michele Hansen shares a few ready made scripts in Deploy Empathy’s newsletter, just pick the one that suits your case:

• Customer Discovery  – if you need clarity on what to build, before actually building
• New Customer – use this script to learn more about your customer’s journey 
• Happy Customer –  Want to learn more about your best customers? This will help you
• Churned Customers – if you’re struggling with high churn this might be what you need
• Feature request – someone requests a new feature but you’re not sure how it fits in your product, use this script to find out

• Fanthom – records, transcribes, and summarizes meetings
• Tactiq – real-time transcriptions for calls
• Otter.ai – transcripts, automated summaries, and action items
• Grain – automates note-taking, record-keeping, and insight-capture

• The Mom Test – recommended if you’re a developer in search of a problem worth solving
• Deploy Empathy – the most complete guide on customer interviews for SaaS founders
• Forget the Funnel – a must read if you’re struggling to find a practical use for customer research

So there you have it, 22 resources to help you master customer interviews. I hope you’ve found this helpful.